Mercedes-Benz

creative design within corporate guidelines

 
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1. MERCEDES-BENZ STAR GUILD

The Mercedes-Benz Star Guild is an important in-house incentive program for sales staff. The brochure has an AMG V12, theme with cover graphics based on the grill pattern. The slipcase for the pack features a foiled grill pattern, with a Mercedes-Benz steering wheel badge inset into the cover. The Mercedes-Benz Star Guild incentive was a huge success with sales-staff, with winners awarded a trip to Prague. We received a Melbourne Art Directors Club Award for the project. The following year the theme was Peru, with winners awarded a trip to Machu Picchu.

 

2. AUSTRALIAN GP - AMG CUSTOMER PACK

Mailed out to coincide with the Australian Grand Prix the customer pack contains an invitation to a 5 day event, The AMG - Adrenalin Rush. The pack includes a drive day at Phillip Island racetrack in an AMG car of the customer's choice, tickets to the Grand Prix and Grand Prix Ball with pit passes for each day of the event. Brochures describing each AMG event and a CD with a simulation of driving Phillip Island Circuit were also included.

 

3. MERCEDES-BENZ SMART GUILD

The Smart Star Guild in-house incentive program, for sales staff. The theme was Peru, with the winners awarded a trip to Machu Picchu.

 

4. MERCEDES-BENZ WOMEN’S FORUM

An Invitation, Poster, Programme and Banners for a two-day event held at Melbourne’s Grand Hyatt Hotel.